Open to entry-level opportunities

Hello, I’m Pooja Thaniga

Creative thinking.
Purposeful
marketing.

A digital marketing fresher exploring performance marketing through research, creative ideas, and thoughtful campaign planning.

Tiruvallur, Tamil Nadu, India
THE WAY I THINK
People first.
Purpose always.
Understand
the audience
Create with
intention
Test, learn
& improve
RESEARCH → CREATE → OPTIMISE01 / 03
✳Audience-led strategy✳Compelling ad copy✳Performance mindset

01 / A little about me

Curious by nature.
Driven to learn.

Motivated Digital Marketing Fresher seeking an entry-level opportunity to contribute to business growth, learn from real-world marketing challenges, and develop practical industry experience. Eager to apply analytical thinking, creativity, and a business-focused approach to digital marketing activities while continuously improving campaign planning and execution skills.

Bringing a business mindset to every marketing idea.

02 / Selected work

From ideas to campaign plans.

Two self-initiated projects exploring how research, messaging, and measurement work together.

Hypothetical projects · No live results
Education & Training01
Discover a new skill
Explore the possibilities
Take the next step
Meta Ads · Lead generation
Audience researchAd creativesLead funnel

Turning interest into course enquiries.

A research-led campaign strategy for an education and training institute, connecting audience needs with creative concepts and a clear enquiry funnel.

Education_Training_Case_Study_Updated.pdf

Fashion & Apparel02

Illustrative search ad

Explore Women’s Kurtis

Shop everyday styles. Explore available designs and find your next favourite.

Google Search Ads · Campaign planning
Keyword intentSearch ad copyConversion tracking

Meeting shoppers at the moment of intent.

An intent-focused search campaign plan that brings keyword research, relevant ad copy and landing-page thinking together for a clothing business.

google_search_ads_case_study.pdf

PDF downloads are reformatted from the supplied case-study text. Business scenarios and budgets are illustrative, not live campaign outcomes.

03 / What I bring

A growing marketing toolkit.

Foundational skills I’m putting into practice, one thoughtful project at a time.

Paid advertising

  • Meta Ads
  • Google Ads

Research & insights

  • Customer Research
  • Competitor Analysis
  • Market Research
  • Audience Research

Campaign planning

  • Campaign Planning
  • Lead Generation
  • Performance Marketing

Content & creative

  • Ad Copywriting
  • Marketing Hooks
  • Promotional Messaging
  • Canva Creative Design

Tools I work with

Meta Ads ManagerGoogle AdsCanvaMeta Ad LibraryGoogle TrendsGoogle Keyword PlannerGoogle Sheets

04 / Learning foundation

Education.

2024–2026

Master of Business Administration (MBA) – Marketing

Loyola College

2021–2024

Bachelor of Science (B.Sc.) – Computer Science

J.N.N. Arts and Science Women's College

Continuous learning

Advanced Digital
Marketing Course

100 Days Challenge

The High Paying Clients (HPC)

Certification

05 / Let’s connect

Ready to learn.
Excited to contribute.

Looking for a motivated fresher for your marketing team? I’d love to talk about an opportunity to grow and contribute.

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