Turning interest into course enquiries.
A research-led campaign strategy for an education and training institute, connecting audience needs with creative concepts and a clear enquiry funnel.
Education_Training_Case_Study_Updated.pdf
Hello, I’m Pooja Thaniga
A digital marketing fresher exploring performance marketing through research, creative ideas, and thoughtful campaign planning.
01 / A little about me
Motivated Digital Marketing Fresher seeking an entry-level opportunity to contribute to business growth, learn from real-world marketing challenges, and develop practical industry experience. Eager to apply analytical thinking, creativity, and a business-focused approach to digital marketing activities while continuously improving campaign planning and execution skills.
02 / Selected work
Two self-initiated projects exploring how research, messaging, and measurement work together.
A research-led campaign strategy for an education and training institute, connecting audience needs with creative concepts and a clear enquiry funnel.
Education_Training_Case_Study_Updated.pdf
Illustrative search ad
Shop everyday styles. Explore available designs and find your next favourite.
An intent-focused search campaign plan that brings keyword research, relevant ad copy and landing-page thinking together for a clothing business.
google_search_ads_case_study.pdf
PDF downloads are reformatted from the supplied case-study text. Business scenarios and budgets are illustrative, not live campaign outcomes.
03 / What I bring
Foundational skills I’m putting into practice, one thoughtful project at a time.
04 / Learning foundation
Loyola College
J.N.N. Arts and Science Women's College
100 Days Challenge
The High Paying Clients (HPC)
Certification05 / Let’s connect
Looking for a motivated fresher for your marketing team? I’d love to talk about an opportunity to grow and contribute.